simply be.
BE SIMPLE.
Strategy, leadership AND organisation — aligned where it actually matters
This is not consulting.
This is about making strategy, leadership,
Structure and culture work - together.
Developing organisational capabilities.
Not as concepts.
But in practice.
You’re moving fast — but something is off.
Decisions take too long.
Your (Leadership) Team is not fully aligned.
Execution feels heavier than it should.
Nothing is broken.
But it’s not working as it could.
No standard formats.
No predefined programs.
I focus on what actually matters:
YOur specific Context.
Direct.
Structured.
System-aware.
work at the intersection.
Not from the outside — but within the system.
My role shifts between thinking partner,
structure giver and challenger.
The goal is always the same:
making things work.
I work with start-ups and scale-ups, with mid-sized companies and parts of larger organisations.
Many are hybrid.
Some are fully remote.
Each model brings its own demands on leadership.
The work usually runs across two streams
Regular touchpoints with THE leadership (team)
weekly, bi-weekly, monthly, depending on the Need.
OFF-SITES with the Entire Organisation.
From ONE to Three Days, held Quarterly or monthly.
Our engagements are long-term.
It is both.
Systemic: where patterns and dynamics need to be identified or understood.
Subject matter Expertise: where clarity and Content are required.
The role shifts.
Combined with 10+ years experience in AI Transformation.
That is what makes the difference.
“What stands out is THE professionalism and effectiveness within the system — in organisational development as well as ExEC sparring. It’s rare to find both in one.”
— Frank, Founder & CTO, AI Service Industry
“i highly value The ability to move between strategy and execution without losing either. Things didn’t just get clearer — they started working.”
— Sabine, CEO, SAAS Scale Up
“Working with Anna brought a level of clarity we didn’t have before. Decisions that used to take weeks suddenly became straightforward. Not because more was added — but because the right things became visible.”
— Jasper, Board Member, Education, Non Profit
“She didn’t ‘coach’ the team. She made visible where we weren’t aligned — and what that meant in practice. Great Offsite, topped with a lot of fun.”
— Ina, People & Culture, AI Services
“Anna works within the system, not on it. That sounds subtle, but it changes everything. The shifts we saw were not interventions — they actually held.— Katrin, Board Member, Education, Public Sector